From AVN
VAN NUYS, Calif.- – Vivid Entertainment Group, one of the leading producers of adult videos and DVDs, and Larry Flynt Publications, publisher of over 30 magazines including Hustler and also a leader in the adult entertainment business, have signed a contract under which all aspects of Vivid’s video and DVD distribution in the U.S. will be handled exclusively by LFP.
No word on if Hustler is going to push Vivid into a less “condom friendly” attitude. With all U.S. Porn Companies suffering overseas and Vivid not exactly burning up the charts here in the US., it is odd that Hustler would see Vivid releases as viable. Vivid DEPENDS on the softer cable TV markets and the farming out of the Video and DVD distribution makes sense, but why Hustler, known for its hardcore releases and cutting edge subject matter, would want cable TV fare is puzzling. The press release and the story said that Hustler aquired ONLY the US rights to Vivid Video and DVDs, presumeably Vivid will still control foreign rights and Cable TV rights. It is unclear if this will effect the content of Vivid Videos, though sertainly not in the near future, Vivid has unreleased titles that were lensed years ago.