Playboy Goes Big With NFTs @playboy

Adult stars like Sophie Dee, Rachel Starr, Cali Carter, Siri Dahl, and Sara Jay making a mint on NFTs, it only makes sense that Playboy jumps on the bandwagon and in a big way.

Playboy recently accounted they will work to create original artworks based on the magazine’s art, which will go up for NFT auction.

A first issue Playboy Magazine, with Marilyn Monroe on the cover and signed by Hugh Hefner is displayed during a preview for Julien’s Auctions Hollywood legends memorabilia auction at Planet Hollywood Resort & Casino on June 23, 2018 in Las Vegas, Nevada.
A first issue Playboy Magazine, with Marilyn Monroe on the cover and signed by Hugh Hefner. 

You know what they say, go big or go home, and apparently, Playboy has taken this to heart.

Playboy’s stock (now PLBY Group) is up 83% this month alone and 173% since the end of February, due in large part to excitement over how it can take advantage of the hot NFT market.

And Playboy certainly has unique offerings.

“Look, we have an unbelievable archive, 68 years. It is the 5,000 pieces of art we have, it’s covers, it’s photography. It is so deep and rich in what’s in there,” CEO Ben Kohn said on the company’s earnings call last month.

NFT is short for Non-fungible token. More or less it means it’s unique and can’t be replaced with something else.  For example, a one-of-a-kind trading card.  If you traded it for a different card, you’d have something completely different.  NFTs can really be anything digital (such as drawings, music, your brain downloaded and turned into an AI).

“We wholeheartedly believe in the future of a blockchain- and the crypto-powered art world that ensures artist and collector protection, ongoing artist compensation, and the democratization of distribution and collecting,” Rachel Webber, Playboy’s chief brand officer, said.

Jack Dorsey, the billionaire co-founder and CEO of Twitter, sold his first tweet as an NFT for nearly $3 million. What does “buying” this tweet actually mean? “What you are purchasing is a digital certificate of the tweet, unique because it has been signed and verified by the creator.” In other words, an autograph. You’re buying an autograph. The tweet will continue to live on the internet for as long as Dorsey, and Twitter the company, choose to keep it up.

But other things of interest are being sold as NFTs. Most recently the Tiger King Joe Exotic offered up a few things of interest as an NFT, including his infamous fringe jacket, the blue bikini Rachel Starr (@RachelStarrXXX) wore on the Netflix series.

Not only will the winning bidder of the bikini get the NFT digital version of the blue bikini but the actual bikini itself will be mailed to the winning bidder. He also auctioned off a voice recording he made from prison.

Really anything you can think of could be auctioned off as an NFT if it can be made available in digital form. No surprise that adult stars are making custom videos and photos available as NFTs.

Playboy’s first NFT went up for auction on July 10th and many more are scheduled to be released in the coming months.


691420cookie-checkPlayboy Goes Big With NFTs @playboy

Playboy Goes Big With NFTs @playboy

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