Proving that every kind of business is susceptible to an online marketing fail, take the case of Sheri’s Ranch.
Perusing the online reviews for Sheri’s Ranch, we stumbled across the following unusual item.
A female guest at Sheri’s Ranch noted that she and her husband “got really bad food poisoning from eating at that bar. My husband missed five days of work from this and he isn’t salary like I am! May this be a warning to anyone thinking of eating here. DON’T DO IT!”
A gut-wrenching tale, to be sure. But what really takes the cake is the response from Sheri’s Ranch.
WOW. Talk about a marketing fail! That’s pretty much the definition of what NOT to do when a customer complains about service at your brothel — excuse me, your “luxurious resort and spa” that caters to men, women and couples.
This is where a smart business bends over backward to show empathy, and that it cares about customer satisfaction; as a wise man once said: “Always be sincere, even if you don’t mean it.”
Do better, Sheri’s.