Porn certainly has it’s share of “PR” people most of whom seem to think that writing a press release about their latest client and quoting themselves in that press release is PR.
I have news for you, yer a moron.
And if you are paying these guy (or girls) for this yer a bigger moron than they are.
PR is something that can be very valuable, as Sasha Grey can certainly attest. Doing it right can make people want to know more about you, want to see your photo and learn about you for at least as long as it takes them to give up on googling the name Sasha Grey and trying to get anything meaningful from that.
Lets talk about whats real PR and what isn’t.
If the best your “PR” person can do is get you on Howard Stern, I suggest you look elsewhere for PR. Kim Komando ( an obscure computer talk show) has twice the cume (Cumulative audience…that’s how Arbitron measures these things.)
In terms of listeners lets see where Stern Ranks
Rush Limbaugh 15 million
Sean Hannity 14 million
Glenn Beck 8 Million
Mark Levin 6 million
Dave Ramsey 5 million
Kim Komando 2.2 million
Howard Stern 1.2 million
In the grand scheme of talk radio Howard’s audience doesn’t even put him in the top 75, he falls way behind even finance related talk shows. So ask yourself this…Who exactly benefits from you going on Howard Stern? If you answered Howard, congratulations you are as smart as Sasha Grey.
Sasha refused to appear on Stern and probably got more PR because of it, after all, a porn chick who won’t go on Stern and be treated like an idiot…who’da thunk it.
But let’s talk about who has done well. Ok look at Mary Carey. nobody had ever heard of Mary Carey outside of porn until Mark Kulkis got the brilliant idea to run her for governor of California. It got her on every TV network, news show, talk show and sold a lot of movies for her.
Credit Soderburgh for putting Sasha Grey in an abysmally bad movie, it got the movie enough attention that it turned a profit, and turned an otherwise unknown porn performer into the talk of the town in entertainment circles. Accidental PR for Sasha…maybe but she did have the good sense to tell Stern to fuck off.
Stormy Daniels. Here is an example of when opportunity meets preparedness. Someone in Louisiana had the bright idea to form a committee asking her to run for the US Senate, Stormy capitalized on it and is actually taking it seriously, unlike Mary Carey’s, Stormy’s campaign is serious and issues related, she could very well find herself in a very serious race. After all this is the state that brought us “Kingfish”, Huey P Long.
Now these are real PR examples, things that get you recognized outside the microcosm of porn fans and insiders. If you want recognition that you can take to the bank that’s where you need to look. Being pretty and willing to fuck on camera doesn’t make you anything special in and of itself, porn is full of that. Being smart too…and able to do something else as well, ….well that’s a good start.