As Raw Alex pointed out in the comments the one thing that clips4sale and manyvids and others don’t do for you is marketing. Not saying that they don’t market, Clips4sale in particular spends a lot of money on marketing, advertising on Howard Stern even, but they are marketing for clips4sale, not for you specifically. Yes some of it will spill over as sales for you but by and large you should be marketing yourself. As brandon and others pointed out, social media is a gold mine for marketing purposes, you build your brand, you develop a relationship with your customers and social media allows you to stay in touch with them en masse, it facilitates offering special deals to you followers and the like.
You also want to consider sites, forums, blogs….things that cater to your chosen niche. This is a good place to find new customers, assume for instance you sell to the cosplay niche. You want to look for discussion forums dedicated to that niche, any subreddit(s) for that niche maybe even niche related tube sites.
Another route you can consider is the affiliate marketer. They have been around forever, generally they do your advertising for you, they find those niche specific sites, or they build their own, they have high amounts of traffic that they can send to your site, some of it will inevitably convert to members/sales. This is easy if you have your own site and a CCBill account because CCBill has an affiliate program that handles all of your payouts and what not. It is not so easy if all you have are clips stores, because even the largest, clips4sale, doesn’t have an affiliate program in place, so tracking affiliate sales and paying your affiliates is on you.
Over time I expect this to change and affiliates will be more available to the do it yourself performers, but it is important to remember to not let your affiliate become a substitute for you, the affiliate make bring the customer to you but it will be the customer experience that keeps the customer buying from you.
One Response
Finding the correct affiliate with the type of traffic for your particular niche is NOT easy for most in the fetish market.
Marketing & knowing your base is NOT a step one can skip. People who want success & to make money need to put in the work & creativity.
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You need GIFs, a great GIF can go viral & bring lots of traffic & sales. You can post GIFs on social media as long as you keep it clean. Why keep it clean? There are several reasons, PG can be retweet & posted in more places by lots of people. Plus, make people pay to see the good stuff. Create the demand for them want to see more. If it is good PG imagine what buying the clip would have in it. Keeping it pg also helps keep it from being flagged & removed.
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Short but movie quality trailers. Why skip on production value? Especially in a word where we all can do Adobe Cloud & such. Yes, some will have to up their editing skills. But shouldn’t that be a must for everyone in general?
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When you rely heavily upon affiliates you are removing yourself from the customers. A store owner needs to be in direct contact with customers. Only in adult do we totally ignore customer base, feedback & mine them for data of improving products for better sales.
——–Now the one who writes the most usually isn’t a buyer & always have to keep in mind of cost to profits. If someone keeps insisting on a wacked scene, send them a high cost for custom to run them off. Some of them are just not practical, but by the same time you never know who has a brilliant idea or simple twist that will net you more money.
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Camming gives me direct contact with my purchasing customer base, they are always giving me inspiring ideas & twist that cost me nothing. They are a constant wonderful source of ideas & feedback on my content.
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There are NO short cuts.